For a brief moment on the 19th of August, marketers and businesses began to celebrate. What was first reported by Barry Schwartz of Search Engine Land was all too good to be true. Google had…
Far too often in corporate America today we are witnessing instances when organizations are not prepared for major crises and the resulting reputational and financial impacts that can literally threaten the economic viability of the…
1. Be bold – it takes time to see results, but stay true to your course and post your vision on a consistent basis. Social media is a great way to highlight your campaign and…
While Multicultural marketing has defined much of modern brand theory, slowly but surely the Total Market approach has gained momentum and, indeed, surpassed its predecessor. It’s undoubtedly tempting to want to find ways to appeal…
In today’s global market, many industries have expanded their workforces to other parts of the world, animation and entertainment industries included. The demand for the production of high-quality animated titles continues to increase with the…
You’re on KickStarter or GoFundMe’s website. You see an investment that’s too good to be true, and there’s already thousands of dollars committed to this campaign. You’re tempted to invest money in the campaign, but…
If you are a freelancer, chances are you have little, if any, insurance coverage. Your previous job may have covered your medical expenses but now everything comes out of your own pocket. This means that…
House flipping has become a popular way to augment an individual’s income. Some individuals have even turned this trade into a full-time business, producing a decent income by flipping as few as 2-3 homes each…
Mobilegeddon is out of the way and hopefully you survived. Anyone hit by the mobile-friendly algorithm change can’t say they didn’t see it coming. For months, Google had warned that the change was going to…
American business executive George Pyne has already made his name in sports. The former COO of NASCAR and only the second non-family member to sit on its board, recently launched Bruin Sports Capital. Leaving behind…