As professionals we are increasingly expected to embrace new technologies, which we deploy as marketing and PR tools on behalf of our clients. More often than not, we face resistance from clients who do not see the…
Far too often in corporate America today we are witnessing instances when organizations are not prepared for major crises and the resulting reputational and financial impacts that can literally threaten the economic viability of the…
1. Be bold – it takes time to see results, but stay true to your course and post your vision on a consistent basis. Social media is a great way to highlight your campaign and…
While Multicultural marketing has defined much of modern brand theory, slowly but surely the Total Market approach has gained momentum and, indeed, surpassed its predecessor. It’s undoubtedly tempting to want to find ways to appeal…
Approximately two-thirds of older Americans suffer from moderate to severe gum disease and tooth loss. Recent studies suggest poor dental health may increase your risk of developing dementia later in life. Millions of Americans live…